Kay is a visual-ethics researcher. In her Ph.D. research she coined the concept of ”The Signature of Appearance” – pointing at an innovative conjunction of urban design, visual ethics, political philosophy and hacktivism. She is a senior lecturer in Bezalel Academy of Arts and Design, Jerusalem; and a visiting assistant professor at the Faculty of Architecture and Town Planning, Technion, Haifa. Her areas of expertise are Visual Hacktivism and Concept-Based Design. Her own studio, kUAH, specializes in hacktive appearance and innovative civic strategies. She participates in conferences and exhibitions, publishes papers in journals and edited volumes. Kay is a Polonsky Library fellow at the Van Leer Jerusalem institute and the co-chair of StreetWise, urban action as open source conference and action project.